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A comparison of Chinese and Czech oversea urban tourism
Wang, Yajing ; Testa, Alessandro (advisor) ; Hejlová, Denisa (referee)
The behaviour of tourists is a significant part of tourism research. Studies of tourist behaviour in China, the USA, the UK, and Germany are common. However, few studies have been conducted on the behaviour of Czech tourists, and even fewer have compared the behaviour of Chinese and Czech tourists. This study is based on Chinese and Czech tourists. It uses semi-structured interviews to collect data and uses thematic analysis to analyse and compare the travel behaviour of tourists from these two countries. The main areas of similarities and differences are found in travel motivation, information collection, tourist experience, and sharing habits. Because of the widespread use of social media nowadays, this study also explored the impact of social media on tourists from both countries while comparing travel behaviour. The results show social media does influence in terms of information seeking and travel sharing. However, tourists in both countries are aware of the impact of social media. The study results fill a gap in the English language literature on the tourism behaviour of Czech tourists and provide a basis for more in-depth research on Chinese and Czech tourism. Key words： Czech Tourism Chinese Tourism Tourist Motivation Information Collection Tourist Authenticity Tourist Photo- Sharing Social...
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